Every network marketer encounters rejection at some point or another. As in any business, there is no progress without failure, and successful network marketers must learn how to handle rejection.
Here we’ll explore 3 tips on how you can turn rejection into success and make the most of every network marketing interaction.
1. Expect Rejection
Get ready to hear the word “no”—a lot. You’re stretching your boundaries and making a change in your business life. Naturally, you’ll come across some friction as you step outside of your comfort zone.
Try to apply the 9-to-1 ratio: for every nine rejections, you’ll get one interested client. This reduces the rejection problem to simple math: the more people you approach, the more clients you’ll secure.
Now that you’re prepared to hear nine “no’s” in a row, change your perspective. Each “no” you hear brings you that much closer to the next “yes”!
Approach each interaction with a fresh attitude and make your best case each time. Overcoming rejection is often about how quickly you turn a “no” into fuel for your next attempt.
2. Know Your Network
Are you reaching out to a warm market, such as family or current colleagues? Often, people close to us lack our enthusiasm for a new venture. It can sting when family and friends reject us outright.
You may be left wondering how on earth you’ll convince other people when you can’t even persuade your cousin or neighbour to give you a chance.
So how do you achieve a greater success rate when approaching people you know well?
Remember to present your product or service with the professionalism you would offer any client. Provide samples or references if you can, and don’t be offended if your friends or family turn you down.
It’s possible now is just not the right time for them, and you can always try again further down the road. They may be more interested once they see how much you’ve achieved.
If you’re cold calling or approaching brand new leads, remember that first impressions matter. Again, be professional. Handling rejection well can show a potential client that you’re not deterred by them turning you down.
On the contrary, if a potential client sees how confident you remain after they reject your proposal, it might just convince them to ask you for more information!
3. Change Your Approach
There’s a common saying in network marketing: “If you keep doing what you’re doing, you’ll keep getting what you’re getting.” If you experience rejection more than you’d like, you need to alter your technique. Are you presenting your business with the passion you really feel? Are you emphasizing how your business can best help each potential client?
One way to turn rejection into success is to reevaluate your pitch or approach after each interaction.
Make a chart of what worked and what didn’t. If your potential client seemed interested at one point, but lost interest at another, note it down.
Soon you’ll pick up on patterns and methods that work best, and you can reincorporate them into your next pitch.
When approaching new leads, make sure to highlight how your product or service is a good fit for them. Use a catchy, efficient, and effective lead-in, but make sure to tailor your pitch to each individual.
The more you can learn about your potential client, the more you can customize your approach to demonstrate exactly why your business is the best fit for them.
There are growing pains in any business, and regular rejection is just one of the many challenges that network marketers can face.
By learning to overcome the negatives of rejection and focus on the positives, you can strengthen your resolve and improve your sales. Ultimately, properly handling rejection can strengthen your business and help you achieve even more success!
Rejections are inevitable in business. Learning how to effectively handle rejection is crucial to your network marketing success.
By following our tips to expect rejection, work with your network, and tailor your approach to each client, you will find greater success in growing your business.