In the last few weeks, our lives have changed in ways we never could have imagined just a month or two ago. It is fair to say that the coronavirus has been a shock to us all. We have all seen the images of people fighting over toilet paper and empty shelves in the supermarkets as people react to the unfolding crisis.
But, as many scramble to the stores to stock up the big question that goes unanswered is: How long do I need to prepare for? The simple answer is, we just don’t know. As businesses close and countries begin to go into lockdown, these measures appear temporary, maybe just a couple of weeks or at most 2-3 months. But will the crisis be over then?
Right now even just speculating about the next few weeks generates lots of possible ways this crisis could go. The reality is, almost everything is uncertain at the moment. Peoples’ jobs, salaries, health, and food supplies are just some of the concerns.
As you grow your network marketing business in the coming weeks and months, it is very likely that you are going to encounter a lot of uncertainty from potential customers and affiliates, who are understandably unsure and fearful of the future.
However, it is in difficult times that most opportunities exist. This is why historically economic downturns have always been the best time for network marketing businesses. As individuals and businesses strike up new partnerships to find other revenue streams, attract customers, or provide affordable products.
To help you combat the fear and uncertainty, and replace it with hope. In this post, we talk about the 4 key objections potential customers and affiliates may have at the moment and how to overcome them.
1. “I cannot go outside to build my social circle because of the epidemic”
Wherever you are in the world, there are sure to be many things that you can no longer do, such as going to work, school/university, meeting friends, family and associates at cafes, restaurants, bars, gyms and events. As a result, it is very easy for people to say “I can’t build my network right now because all the places I would normally meet people are closed”.
However, to access the best networking tool of all, you don’t even need to leave your home or even your bed. The internet is by far the easiest and quickest way to make new connections, start building relationships and reconnect with people that you haven’t spoken to in years. This is why sites such as Facebook have been so successful, and why LinkedIn is the No.1 source of leads for many businesses.
By using social media sites and others you can let potential affiliates and customers know about you and what you offer. You can explain how you got into network marketing, your goals, the possibility to be your own boss, to scale up quickly, and much more. Because Success Factory’s products are all digital, it makes doing business online and from home much easier, and perfect in the current climate.
2. “People want to spend money on necessities first”
This is perfectly understandable and natural. Now, more than ever, people want to prioritise on paying their bills, buying food and preparing for what may be to come. In the back of their mind, they are also concerned about the security of their jobs and income. Therefore, what savings people may have, they will be less likely to touch unless it is absolutely necessary.
However, there are many upsides too. With many people able to work from home and governments paying businesses 70-80% of peoples’ salaries during the outbreak to prevent mass unemployment, most people will likely have the same or only a slightly lower salary than normal.
With people no longer going out to do things or take trips, this means that most people will likely have more spare money than normal, as well as more time.
This provides both individuals and businesses with an opportunity, for those looking to earn an extra income, you may never have a moment again where you have so much time and spare cash to get your network marketing business started. In turn, for network marketers, this is a great chance to expand and gain more customers.
All this means that now is the perfect opportunity to learn about Success Factory and network marketing in general, and how it can help you and your family build the life you want to live.
3. “Now is not a good time to join”
Right now people are fearful and in many ways. They are worried about older relatives and people with underlying health problems. They are worried about their jobs, finances, and managing their work and kids from home.
For all these reasons it is very easy and understandable that people have so much on their mind that they may say that now is not the right time to think about new business opportunities.
As we mentioned above, now is probably the best time to begin something new because you will likely never have this much free time again. Once the crisis is over and we begin to feel the longer-term financial effects of the oncoming financial crisis, many people will begin to look for work and ways to earn a little extra money.
Much in the same way that millions sought 2nd and 3rd jobs after the financial crisis. This puts you in a position 6 months or a year from now to pass on your knowledge and expertise to thousands who will be looking at Success Factory and network marketing as a career or way to earn extra money.
4. “Nobody will want to join during the bad economy”
When you switch on the news today as well as daily case numbers and deaths the news is full of daily reports on the health of the stock market and the impacts of the virus on business. Seeing companies close because of government restrictions, and some people lose their jobs it instinctively seems like a very bad time to do business. However, the opposite is true.
As some businesses close, others open to take their place or provide specific items for the time. Right now, it is those businesses that are online and give their employees the possibility to work from home that are so far least affected by the outbreak. Especially when compared to sectors such as tourism.
Right now, there are millions of people around the world who are not just at home, but also not working. For these people, there is a lot of time and more than likely a desire to earn a little extra. And, for those who have recently lost their job or are self-employed, an urgent desire to earn money in other ways.
This is a chance for you to reach out to these people and provide an alternative solution.
The coronavirus has brought with it a lot of fear and uncertainty. We are worried about the health of loved ones, our jobs and income, homeschooling our children and much more. The worst part of all for everyone is that we just don’t know how long this will last or what the long term effects are going to be.
It is this uncertainty that will have many people questioning and dismissing that now is the time to get into network marketing. However, there couldn’t be a better time. This is because:
- The Internet is the most useful tool for network marketers. There is no need for you to leave home to talk to prospects, generate leads or connect with old acquaintances and customers.
- With people limited to spending their money on just their food and bills, and most people on full salary or close to it. Most people will have more money to spare than normal. Giving them extra spending power and the chance to invest the extra time they have in things they have always wanted to do, but never had the time for.
- Once the outbreak is over and we know more about the long term effects of the oncoming financial crisis many more people will be looking for a new job or ways to earn a little extra.
- For those who are self-employed or have recently been made unemployed, there is a strong desire to find new work or to support a reduced income. For those on a reduced income and no work, there is also an opportunity to earn extra or take their career in a new direction.
The internet as a tool for work is what will keep us all going and working during this outbreak. Because Success Factory’s products are all digital, this is what makes its future stable in this crisis and network marketing set to bloom, just like it has done in many crises before.
Make sure to share this blog with your team!